“In A Nutshell” How to Create the Well-written Blog or Things That Keep Readers Coming Back For More   11 comments

Paragraphs & Hamburger Metaphor

Paragraphs & Hamburger Metaphor (Photo credit: Looking&Learning)

I follow a lot of blogs, for various reasons. Things that keep me interested and reading to the end of each blog post are few and easy to relay.

1. The posts are not only interesting, but basic principles of good writing employed as well as grammar and spell-checked before pressing the Publish button. ( “Ten Quick Tips to Improve Your Writing” http://grammar.about.com/od/developingessays/a/quicktips.htm.)

2.  The post’s layout is easy to maneuver.  Typing in a stream of consciousness format does not make for a good read, except maybe in a personal journal. Large paragraphs get broken up into approximately five sentences per is better than having the entire blog written as one long, meandering paragraph.

  • A lot of white space gives the reader a chance to catch their breath and keeps their mind and eyes from wandering. Worse case scenario, the reader wanders out of the blog post before they read it all the way through. If this happens too many times–

3. Brevity, around 500 words per post is best at one sitting. When a reader sees much more than this, they tend to skim. Skimming is bad. Why have all those words if the reader is just going to pass them over.

4. They get to the point in the first sentence of the first paragraph. Readers come to a blog for information and/or entertainment. They won’t ever say so, but they really don’t want to hear about Aunt Tessie’s surgery if the blog is about great works of art.

5. Again, brevity, when a reader sees multiple  posts in a 24 hour period from any one blogger, they can start to feel overwhelmed (and yes, annoyed) . That’s when they begin to push the delete button before they even read the posts. Absence makes the heart grow fonder.

  • No matter how great the content, if dozens of posts show up, one right after another from one blogger, readers may start pushing that little TRASH CAN button a lot as well! Especially if they follow as many of blogs as I do.
  •  Special circumstances do make it reasonable to send out multiple posts. But it should work out okay if the readers know and understand the special circumstances before Publishing, Publishing, Publishing ad nauseam.

Even if a blogger thinks they have reams of words to write that they think everyone in the entire world wants to read, the best tactic is to keep each post at around 500 words with no more than 2 posts per day. Do this and blog followers should remain happy and keep coming back for more well-written and interesting content.

Keep writing and make it good!

Posted March 19, 2012 by LediaR in Creative Ideas, Good blog writing

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11 responses to ““In A Nutshell” How to Create the Well-written Blog or Things That Keep Readers Coming Back For More

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  1. I started blogging over a month for an internship, just started practicing and wrote “food for thought” kinda material. 3 weeks in i realize that my blog had more than half the views of the small business blog for the whole year? That was motivating!….I told them their blog is more like advertisement instead of something useful to communicate..

  2. Very good advice about the blog. Long winded blogs leave me bored, so I try not to do that to others. As for the rest of your standards I’m trying…not always successful, but working on it

  3. Great tips Ledia, I am defiitely going to follow your blog.

    Thank you also for visiting my blog 🙂

  4. This was so helpful. I need to print it, cut it out & paste it to my monitor before writing anything else. I have been guilty of committing so many of these mistakes. Thanks

    • I’m so glad that you found it helpful, Barbara This is wishing great sessions of magnificent blog writing for you. Have a fabulous day and the weekend to follow!

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